LEGO® BLUEY™ sets coming in 2025

Goodness gravy! This teaser image and an equally teasing video have just been released for official BLUEY™ LEGO® sets, coming to the LEGO 4+ and LEGO® DUPLO® product lines in 2025. For real life!

The six products will not be revealed until the (Northern Hemisphere) springtime, and will be available to buy from an undisclosed date later in 2025. 

What we know so far

Beyond the age marks of 4+ and 2+, neither the image nor the video tell us anything about the models or the elements themselves; the video features models that are surely too large and complex for a 4 year-old to construct. However, both the LEGO 4+ and LEGO® DUPLO® product lines often have new moulds created for them, so we are watching closely!

Bluey is a celebration of the role of imaginative play in shaping healthy children. Unstructured, self-directed play allows Bluey to create and explore her world autonomously.

– from the original press release, 4 September 2018, TV Tonight 

The partnership with Bluey's global rights-holder, BBC Studios aims to create "fun moments of imaginative role play and creativity", with a family focus. 

It’s been a long time coming ... the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.

– Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group

LEGO Bluey models by fans

This is such an exciting announcement, but we have nothing to see! So we thought we'd take a look at some unofficial models that fans have created in the past.

This announcement confirms at least one reason why Bluey LEGO® Ideas submissions, such as the popular submission by Monkey Scout shown above, did not get approved.

Bluey has been a popular subject for adult fans too, but perhaps the most jaw-dropping model is this one by Tom Scott (TheBrickShelf) that was displayed a year ago at Melbourne's Brickvention public LEGO show. (Which, by the way, is happening again next weekend 18 and 19 January 2025, although this particular model won't be on display there are always hours' worth of amazing LEGO creations to look at).

What and who is Bluey?

For the uninitiated, Bluey is an animated children's TV show that follows a loveable, inexhaustible blue heeler dog who lives with her mum Chilli, dad Bandit and her little sister Bingo in a semi-tropical Australian city (based upon Brisbane, where the show is produced). Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.

Bluey's success is frankly phenomenal: the show now airs in over 140 countries, broadcast in 20 languages and is a global-ratings hit that has won at the Emmy Awards, BAFTA... and The Logies of course! Bluey was the No. 1 most-watched series on streaming in 2024 among total viewers in the U.S., and also holds the #1 kids show spot on ABC Australia, CBeebies and Disney+ in the UK, and Disney Jr in Canada, Spain, Portugal, Poland and South Africa. 

READ MORE: LEGO® Pick a Brick: new elements added in January 2025

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