09 January 2025

LEGO® BLUEY™ sets coming in June 2025

Posted by Tim Johnson


Goodness gravy! This teaser image and an equally teasing video have just been released for official BLUEY™ LEGO® sets, coming to the LEGO 4+ and LEGO® DUPLO® product lines in 2025. For real life!

The six products will not be revealed until the (Northern Hemisphere) springtime, and will be available to buy from 1 June 2025. 

This article contains affiliate links to LEGO.com; we may get a small commission if you purchase.





What we know so far

Beyond the age marks of 4+ and 2+, neither the image nor the video tell us anything about the models or the elements themselves; the video features models that are surely too large and complex for a 4 year-old to construct. However, both the LEGO 4+ and LEGO® DUPLO® product lines often have new moulds created for them, so we are watching closely!

Bluey is a celebration of the role of imaginative play in shaping healthy children. Unstructured, self-directed play allows Bluey to create and explore her world autonomously.

– from the original press release, 4 September 2018, TV Tonight 

The partnership with Bluey's global rights-holder, BBC Studios aims to create "fun moments of imaginative role play and creativity", with a family focus. 
It’s been a long time coming ... the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.
– Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group

LEGO Bluey models by fans

This is such an exciting announcement, but we have nothing to see! So we thought we'd take a look at some unofficial models that fans have created in the past.


This announcement confirms at least one reason why Bluey LEGO® Ideas submissions, such as the popular submission by Monkey Scout shown above, did not get approved.


Bluey has been a popular subject for adult fans too, but perhaps the most jaw-dropping model is this one by Tom Scott (TheBrickShelf) that was displayed a year ago at Melbourne's Brickvention public LEGO show. (Which, by the way, is happening again next weekend 18 and 19 January 2025, although this particular model won't be on display there are always hours' worth of amazing LEGO creations to look at).


What and who is Bluey?

For the uninitiated, Bluey is an animated children's TV show that follows a loveable, inexhaustible blue heeler dog who lives with her mum Chilli, dad Bandit and her little sister Bingo in a semi-tropical Australian city (based upon Brisbane, where the show is produced). Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.

Bluey's success is frankly phenomenal: the show now airs in over 140 countries, broadcast in 20 languages and is a global-ratings hit that has won at the Emmy Awards, BAFTA... and The Logies of course! Bluey was the No. 1 most-watched series on streaming in 2024 among total viewers in the U.S., and also holds the #1 kids show spot on ABC Australia, CBeebies and Disney+ in the UK, and Disney Jr in Canada, Spain, Portugal, Poland and South Africa. 



READ MORE: LEGO® Pick a Brick: new elements added in January 2025

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6 comments:

  1. Anonymous9 Jan 2025, 11:26:00

    This line of sets should have a limited availability in Australia like in the 90’s when certain high value sets where not available and as a Australia, New Zealand, Pacific release cop what we get down here and only available from selected to retailers with in person pick up and no Internet sales, how’d you like them apples

    ReplyDelete
    Replies
    1. Elspeth De Montes9 Jan 2025, 13:38:00

      those apples taste a bit bitter, I imagine Bandit will want to intervene to teach about forgiveness.... :-)

      Delete
    2. Skye Barnick11 Jan 2025, 18:09:00

      I feel like retail exclusives like that were something LEGO could only really get away with back when way fewer people were online, and thus a lot of LEGO buyers wouldn't even be aware of how many sets they were missing out on, let alone able to make those frustrations known as easily as they can today with the ubiquity of e–mail, forums, and social media.

      When the Lunar New Year sets for 2019 were first announced they were originally gonna be released exclusively in Asia, but LEGO got so many complaints from people in other continents that they agreed to get rid of regional exclusives entirely, with a few exceptions like souvenir items for specific attractions or events. https://brickset.com/article/43442/lego-pledges-to-stop-launching-regional-exclusives

      That said, under these rules it is still possible they could still give Australia earlier access to these sets than other countries…

      Delete
    3. Anonymous16 Jan 2025, 18:16:00

      Just like the Peppa Pig sets, which were only available in Birmingham on a Tuesday.

      Delete
  2. murdoch179 Jan 2025, 15:21:00

    That IDEAS model was denied every year for the last three years. I supported four of them (in lieu of my adult sister, who loves Bluey but doesn't do IDEAS) including the one currently under review, and now I'm sad it won't happen. We need something for the adult fans. (I will make it fit into my city as well, and I'm sure it would be a hit for kids at LUG shows!)

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  3. Thomas Garrison13 Jan 2025, 03:08:00

    That's a heck of a teaser image, with two 2x>=4 MediumBlue bricks (although I suppose they could be SandBlue). 2x4 MediumBlue bricks were last available in sets in 2023 releases, but continue to be available in online PaB. 2024 saw MediumBlue only in minifig parts/accessories/animals, with only one (ancient) MdBlue part available for LUGBULK. Has LEGO made any official statements over the past few years about MediumBlue?

    ReplyDelete

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