28 January 2025

Vincent Van Gogh – Sunflowers from LEGO® Art: designer reveal

Posted by Thomas Jenkins
Designers Stijn Oom and Fiorella Lee Groves reveal the set Vincent Van Gogh – Sunflowers from Lego Art

Available to pre-order now, and released on 1 March 2025, the LEGO® Art theme returns to Vincent Van Gogh's work with a Sunflowers LEGO set. 

LEGO Art 31215 Sunflowers was revealed to us last year at Fan Media Days by Fiorella Lee Groves, creative lead and Stijn Oom, the set's lead designer. The following coverage of the set reveal has been edited for readability and narrative flow.

This article contains affiliate links to LEGO.com; we may get a small commission if you purchase.

31215 Vincent Van Gogh – Sunflowers

  • Release date: 1 March 2025, pre-order available now
  • Pieces: 2615
Price
official image of Lego Sunflowers set on display in a house
©2025 The LEGO Group 

This LEGO interpretation of one of Van Gogh's most famous paintings is impressively close to the real thing, a result of close collaboration between the LEGO Design Team and the Van Gogh Museum Amsterdam.

Stijn:"We've had an amazing partnership with the Van Gogh Museum. You can really see that we've tried to replicate all the nice original details from the painting."

Lego Designer Stijn Oom opens a case to reveal Vincent Van Gogh's Sunflowers painting, but a replica

So close was the collaboration, the museum even loaned a perfect replica of the original painting for the design team to work with. They even brought the replica with them to the set reveal at Fan Media Days!

Fiorella: "We worked extensively with their curators to really work on every single detail, including the amount of petals and the amount of flowers on here, and even identifying the hidden 16th flower – for the longest time, it had been thought there was only 15 but there is actually 16."


Fiorella: "[The curators] were blown away by how close we could get it to the original."

Van Gogh's original Sunflowers painting famously uses three shades of yellow, "and nothing else", as the artist said. Even with such sparing use of colour, Van Gogh could demonstrate how it was possible to create an expressive, eloquent image. 

The LEGO design team sought to emulate Van Gogh's approach:

Fiorella: "We want to showcase the LEGO System as a medium. We really wanted to challenge ourselves to work with what we had. We have three tones of yellow being used here; so that represents the limitations of Van Gogh himself as working within this kind of dogma that we wanted to stick to."

New pieces

While we won't be treated to a new shade of yellow with this set, we can look forward to a few new recoloured elements. Here are a few we spotted so far, but perhaps Eero will report more in his review of the set, coming shortly:

closeups of the Lego Van Gogh sunflowers with some pieces highlighted
©2025 The LEGO Group 
  • Wedge Plate 2 x 4 27° Left & Right in Yellow (65429 & 65426)
  • Bar Holder with Clip in Dark Green (11090)
  • Tile 4x4 Curved, Macaroni in Olive Green (27507)
  • Wedge Plate 2 x 4 27° Left & Right in Pearl Gold (65429 & 65426)
  • Tile, Modified 1 x 2 with Bar in Olive Green (35649)
  • Tile Round 3 x 3 in Dark Orange (67095)

Close up of the "Vincent" signature from Van Gogh Lego Sunflowers

The set also includes an exclusive printed 1x6 tile in tan featuring Van Gogh's signature.

Build experience

official image of the Van Gogh Sunflowers Lego set being built
©2025 The LEGO Group 

As well as the colour palette, the building process mimics the painting process to create a LEGO set that is "typically Vincent":

Stijn: "We've really focused on the building experience as well. It's a really amazing experience, building through this as how he would have painted it: building up the layers, starting with the background, continuing with the different flowers..."


extreme close up of some flowers from the set Vincent Van Gogh Sunflowers, revealing that the model is quite thick with layers of parts over the base

It seems the colourful plates and tiles make a good proxy for the thick layers of oil paint that Van Gogh used in his work:

Fiorella: "Van Gogh in particular, uses this impasto painting technique, where it's layers and layers of thick paint... when you're building this set, it will be like you're painting it, because you build the canvas first, and then you build the paint layers on, so you become the master of this masterpiece."

A true replica of the original work, the LEGO designers tried to stay as true as possible to this most famous painting, which included recreating nuances and details that go beyond the image of sunflowers itself – literally.

Fiorella: "For all the Van Gogh fans out there, we've really seeded in all the special artistic Easter eggs for them as much as possible, like the way the frame is built. It has a special detail on the back that we've been able to incorporate."

Lego Designer Stijn Oom uses the replica of the original Vincent Van Gogh Sunflowers painting to show the frame on the back, in particular an extra batten of wood attached above the central framework.

Stijn elaborates on the Sunflowers' interesting secret:

Stijn: "When Vincent painted this piece, he felt that the composition was very cropped. So he included this strip of wood that he bolted on after he started painting. We've also incorporated that into the building process."

Rear side of set Lego Van Gogh Sunflowers showing the structural frame of brown pieces. The frame is regaularly spaced except for one section along the top, which mimics ther additional batten of wood added by Van Gogh
Render of rear of frame ©2025 The LEGO Group



New LEGO Art logo

The new set was not the only news that the LEGO Art team had to announce: the theme has had a makeover! This may not be news to some: the LEGO Art theme's first ever sculpture, 31214 Love Sculpture, which launched on 1 January 2025 heralded a new visual identity for the theme on its packaging.

A presentation board titled "new visual identity", showing the old and new Lego Art logos, the change in box packaging, and the 'greebles' – patterns made from lego pieces in a single colour.

This Van Gogh LEGO set will also come packaged in a box featuring the new design.

Fiorella: "We have been on a journey of transformation over the past few years, and it's time that we join our visual identity to be the same as the rest of the adults theme. We will have a new logo that best reflects our approach to art with LEGO as a creative medium. It's fresh, it's versatile – just as much as we'd like our products to be. There's little details to reference the art frame.  We also have our own greeble details in there, like a palette, paint brush and other frequently used elements that we have in the LEGO Art series."


Lego Art Designers Stijn Oom and Fiorella Lee Groves stand alongside the set Vincent Van Gogh – Sunflowers during the reveal event presentation

Fiorella: "This really is the pinnacle of the LEGO art journey for us. We've really, really been working hard to make sure that we're showing eccentric examples of what LEGO can really do as a creative medium."


Watch our 3 minute video of the reveal below (portrait orientation). 





Our thanks go to Fiorella, Stijn and the whole team at LEGO responsible for putting on such a fantastic reveal presentation. 
 

READ MORE: Review: 71497 Cooper's Tiger Mech & Zero's Hot Rod Car from LEGO® DREAMZzz™

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5 comments:

  1. new recolors are not new pieces

    ReplyDelete
    Replies
    1. I mean, they definitely are (insofar is a "new piece" is any piece that has not been available before). They're not new molds/designs, but that doesn't make them not new.

      Delete
    2. I would think that in everyday use any piece freshy manufactured is "new", but that definition is not useful in New E context. We usually stick to new moulds / new recolours, but yeah I'd agree with Andrew that combinations not available before are new pieces. Here in the caption the term is used generally to include both potential new moulds (which we did not spot) and new recolours that we did spot.

      Delete
  2. I see even more new recolors other than the ones you listed—notably 1x2 plates with vertical clip on end (78256) in warm gold and dark tan, left and right 1x2 wedge tiles (5091 and 5092) in warm gold, 1x2 half-circle tiles (1748) in yellow, and 4x6 and 6x6 round plates (3766 and 11213) in warm gold.

    ReplyDelete
  3. 2x16 plates in reddish brown, YES!!

    ReplyDelete