27 March 2025

April 2025 LEGO® Gifts with Purchase

Posted by Admin

LEGO® have revealed Gift with Purchase (GwP) 40763 Children's Day Teddy Bear although no dates or conditions have been provided yet. After the current GwP and Double Points promotion ends, the next will be 40761 The Lord of the Rings: Sméagol™ & Déagol™.

boxes for Lego GwPs 40763 Children's Day Teddy Bearand 40761 The Lord of the Rings: Sméagol & Déagol


This article contains affiliate links to LEGO.com; we may get a small commission if you purchase.

Page contents

Current March and April GwP

READ MORE: Available until end 2 April: 40764 Easter Bunny Surprise GwP and a double VIP offer on selected sets


Upcoming April Gifts with Purchase 


40761 The Lord of the Rings: Sméagol™ & Déagol™ GwP

  • Release date: 2 to 8 April 2025, or while stocks last
  • Pieces: 181
  • Measures: over 6 in. (15 cm) high, 5.5 in. (14 cm) wide and 2 in. (6 cm) deep
  • Availability: Free with purchases via LEGO Stores or LEGO.com of set 10354 The Lord Of The Rings: The Shire.

View GwP 40761 on LEGO.com

Lego Icons 40761 Sméagol & Déagol GwP


The scene occurs on the Gladden River, and depicts the opening scene from The Lord of the Rings: The Return of the King with Sméagol in a boat on the water, and Déagol diving underwater for The One Ring.


rear side of the back of the box of Lego Smeagol and Deagol  Lord of the Rings  gwp set 40761

The back of the box reveals the scene that follows: Déagol joyously inspects The One Ring on the riverbank while Sméagol – instantly on his way to being corrupted by The One Ring and to become Gollum – sneaks up menacingly behind him. 


Minifigures

Minifigs Sméagol & Déagol with double sided head prints, from GwP set 40761, seen in closeup as well as within the main model.

We've seen plenty of Gollum over the years so to get a Sméagol minifigure is an absolute treat, as is Déagol. With double-sided heads that convey the extremities of the drama in this pivotal scene, this gift with purchase is likely to be a hot item for LEGO The Lord of The Rings fans.

Déagol is holding his breath on one side, and on the other, looks joyously at the ring he has discovered. Sméagol looks content on one side as he watches his cousin in the water, but on the other side looks positively evil and menacing as he is affected by the sight of The One Ring!

We can see many special rare elements within these minifigures too, but our review of this set is not far away so we will discuss those then. 

Official description

Dive into Middle-earth™ with this mini addition to the LEGO® Icons The Lord of the Rings™ collection for fans of the epic film trilogy. This model recreates Sméagol™ and Déagol’s discovery of The One Ring™, depicting the scene from above and below the waterline. The set includes a rotatable boat and movie-themed accessories including The One Ring and fishing gear for the posable Sméagol and Déagol™ minifigures. 


10354 The Shire

To obtain the Sméagol and Déagol GwP you will need to purchase set 10354 The Lord Of The Rings: The Shire; see details below. We recommend getting in early (and signing up to be a LEGO Insider if you haven't already!) as this is bound to be highly popular.
  • Release date: 2 April 2025 for LEGO Insiders, 5 April for all
  • Pieces: 2017

Price:

Other countries click here

Lego Icons (Entertainment) 10354 The Lord Of The Rings: The Shire – PR reveal

 


40763 Children's Day Teddy Bear GwP

  • Release date: tbc
  • Pieces: 238
  • Measures: over 12 cm (4.5 in.) tall
  • Availability: tbc

View Teddy Bear GwP on LEGO.com

Lego Creator 40763


On 27 March, LEGO revealed this future gift with purchase to celebrate Children's Day, although it doesn't indicate which of the many Children's Days they mean! International Children's Day is 1 June, which seems most likely. World Children's Day is 20 November. I'm confused. Maybe we will get this GwP multiple times!



Despite the slight appearance of a frown from some angles, this is a truly adorable GwP making full use of the wide range of curved LEGO elements, including many moulds introduced in recent years. 

The arms and legs are poseable – aww, those sausage arms! They use the updated longer version of the 2x2 tube macaroni (5489) in tan, which to date has only appeared in Jonas Kramm's BrickLink Designer Studio set 910037 Mushroom House! Also rare in tan are the 2x2x⅔ quarter domes (5852), so far only found in 31162 Cute Bunny.



The bear is customisable, with 4 different looks provided: 
  • glasses and a book, 
  • a blue bow tie and pencils and paper, 
  • a pink bow tie and a rose, or 
  • a set of 3 LEGO® bricks.




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All text and images are ©2025 The LEGO Group unless otherwise attributed.

5 comments:

  1. This is the most disturbing LEGO set I've ever seen. It literally depicts the prelude to a murder!

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    Replies
    1. Definitely a prelude to a cold-blooded murder motivated only by avarice (as opposed to all the 100% 'justified' murders by our comic-book and space-opera heroes)
      This is certainly not a set I would have thought would ever be made, but I am not complaining! In fact it is refreshing that if these sets are going to be labelled 18+ that they are prepared to stray a little more into the 'mature content' realm of pop culture (not too far though).

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    2. It's interesting as I feel the same way....but didn't feel that way at all about the Death star sets that depict the superlaser firing! Literally depicting genocide on a planetary scale. Somehow one individual creature murdering another with bare hands is more disturbing.

      I was curious and so had to look it up, this (and the references cited) seems to be a good place to start. https://en.wikipedia.org/wiki/Identifiable_victim_effect

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    3. These comments are way better now that they're listed directly after a teddy bear GwP.

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    4. :D :D Especially a teddy bear with an angry frown and tapping a brick in his paws. If he had paws that is

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