LEGO® BLUEY™ June 2025 sets revealed

The LEGO Group and BBC Studios have unveiled the upcoming LEGO® BLUEY™ playsets at Toy Fair® 2025 in New York City. This is the first time Bluey and her family will be depicted in LEGO form, within six new sets for builders aged 2 to 5: two are LEGO® DUPLO® sets and four are LEGO® System sets with the 4+ age mark.

Let's take a closer look at all six products due to launch on 1 June 2025, as we imagine the interest in these sets will expand well beyond the intended age group.

This article contains affiliate links to LEGO.com; we may get a small commission if you purchase.

Page contents

1. About BLUEY™
2. LEGO® BLUEY™4+ sets
3. LEGO® DUPLO® BLUEY™sets
4. Conclusion

About BLUEY™

© 2024 BBC Studios

The Australian TV series follows Bluey, a loveable, inexhaustible, 7 year-old blue heeler dog, who lives with her Mum, Dad, and her little sister Bingo who is 5. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.

Sounds like a perfect match for LEGO play, right?

LEGO® BLUEY™4+ sets

Four of the 6 newly announced sets use LEGO System bricks and minifigures.  

LEGO Bluey Minifigures

There will be 5 characters in total across the 6 sets.

The minifigures representing the Heeler family will be popular; namely Bluey, Bingo, Chilli (Mum) and Bandit (Dad). The children use short minifigure legs and the adults use regular legs.

It is noticeable that they do not have tails but perhaps a printed tail is present; sadly we have no rear view of the minifigures as yet.  We imagine the lack of tail relates to the characters sitting in chairs or within their vehicle; separate tails makes it impossible to seat the minifigures correctly. 

UPDATE:  A shared video posted on the official Bluey and LEGO Instagram accounts showed the rear of the Bluey minifigure with a printed tail

Set 11201 also includes one recurring character from the show: Bluey's best friend Chloe, a fun loving, smart dalmatian who is particularly skilled at the monkey bars.

You can see which minifigures are included in each set within the descriptions below.

11203 Bluey’s Family House 

• Release date: 1 June 2025
• Pieces: 382
• Price: US$69.99/ £59.99/ 69.99€/ AU$99.99 / CA$89.99 / NOK 949.90
• Age: 4+
• Search to see if listed on LEGO.com yet: 11203 Bluey's Family House on LEGO.com

This fully modular playhouse includes the full Heeler family in LEGO minifigure form - Bluey, Bingo, Chilli and Bandit - alongside accessories and elements that are Easter eggs from the show such as the muddy pizza, a keep-uppy balloon, a pavlova dessert and the long dog. Also visible are Jeremy the gnome, Unicorse and Chattermax.

We don’t spot any recolours apart from more reddish orange on the roof,  but we expect all those decorations are printed.

11202 Bluey’s Beach & Family Car Trip 

• Release date: 1 June 2025
• Pieces: 133
• Price: US$29.99/ £24.99/ 29.99€/ AU$39.99 / CA$39.99 / NOK 399.90
• Age: 4+
• Search to see if listed on LEGO.com yet: 11202 Bluey’s Beach & Family Car Trip on LEGO.com

This set encourages imaginative play and roleplay with all the essentials needed for a relaxing beach trip full of sun, sand, snacks and refreshments for Bluey and her family - it also features the iconic Heeler family car which can fit, in seated position, all three minifigures. 

The set features minifigures Bluey, Bingo and Chilli. 

We spotted the Treasure Chest Bottom (62622) new in blue to represent a cooler and many new reddish orange recolours in the family car – in fact, we think almost all of them are new.

11201 Playground Fun with Bluey and Chloe

• Release date: 1 June 2025
• Pieces: 104
• Price: US$19.99/ £17.99/ 19.99€/ AU$29.99 / CA$24.99 / NOK 279.90
• Age: 4+
• Search to see if listed on LEGO.com yet: 11201 Playground Fun with Bluey and Chloe on  on LEGO.com

This set features minifigures of Bluey and Chloe in a colorful playground complete with a slide, jungle gym, rotating pelican ride and - of course – the iconic pink seesaw as seen in one of the show’s popular episodes. This set offers endless possibilities to play out friendship moments with Bluey and her friend, Chloe. 

30687 Bluey Tea Party polybag

• Release date: 1 June 2025
• Pieces: 33
• Price: US$4.99/ £3.49/ 3.99€/ AU$7.99 / CA$5.99 / NOK 49.90
• Age: 4+
• Search to see if listed on LEGO.com yet: 30687 Bluey Tea Party on LEGO.com

This paper-poly bag includes the characters Bluey and Chattermax for fans to play out a garden-side tea party. The bag includes a watering can, teapot, cups, cupcake and a red toadstool seat.

LEGO® DUPLO® BLUEY™ sets

The other two sets use the LEGO DUPLO System for children younger than 4 years of age.

LEGO DUPLO Bluey figures

Across the two LEGO DUPLO sets on offer, there are 4 DUPLO figures of the Heeler family included.

10459 Bluey’s Family House with Memory Game

• Release date: 1 June 2025
• Pieces: 83
• Price: US$69.99/ £59.99/ 69.99€/ AU$99.99
• Age: 3+
• Search to see if listed on LEGO.com yet: 10459 Bluey’s Family House with Memory Game on LEGO.com

The set includes figures of Bluey, Bingo, and Chilli and gives ages 3+ and their families a fun building experience combined with two different memory games. After building the iconic Heeler Family House, families can engage in a memory game by twisting the spinner to find paired items and figures. The other side of the spinner introduces a second memory challenge, where it is possible to pair bricks to create well-known items from the show. 

10458 Ice Cream Trip with Bluey

• Release date: 1 June 2025
• Pieces: 33
• Price: US$29.99/ £24.99/ 29.99€/ AU$39.99 / CA$39.99 / NOK 399.909
• Age: 2+
• Search to see if listed on LEGO.com yet: 10458 Ice Cream Trip with Bluey on LEGO.com

The set comes with two DUPLO figures, Bandit and Bluey as well as their family car to allow imaginative play and re-enacting scenes from the TV show.

Conclusion

It is not surprising to see that LEGO has partnered with the Bluey IP, as the hugely popular animated TV series was 2024’s #1 most-watched series on streaming in the U.S. as well as being a top performing kids show in many other countries, including Australia and the UK.

While some older fans may be disappointed the sets are for the younger market, the presence of minifigures and some printed accessories within these sets will enable MOCs galore for the AFOLs.

Many of our team find the minifigures slightly odd-looking, but it is hard to say exactly why or how it could have been better. Similar reactions occurred when LEGO® The Simpsons minifigures first appeared, which became better accepted with time. Perhaps the LEGO DUPLO figures are more to your taste?

READ MORE: What are the March 2025 LEGO GwPs?

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